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Our Story

The little things we share.

A favourite layer. A familiar colour. A moment together before the day begins.

Dua York brings together everyday womenswear with the warmth of a familiar boutique. Our autumn campaign tells an imagined mother-and-daughter story about individual style and the little moments that connect generations.

Our mother-and-daughter characters and boutique setting are AI-generated for this campaign.
Our mother-and-daughter characters and boutique setting are AI-generated for this campaign.

A note from Eleanor

“For me, getting dressed is about feeling at home in yourself. One of us reaches for a familiar knit; the other tries an unexpected colour. Different tastes, a shared smile, and that lovely moment when something feels just right.

This autumn, take a little time for yourself. Find a layer you love, wear it your way, and enjoy wherever the day takes you.”

Eleanor, our fictional campaign character

Your autumn, your way.

Explore the autumn sale for cosy layers and everyday favourites. Choose the shapes, colours and details that feel like you.

Shop the autumn sale · Get in touch

Dua York is an online store operated from Switzerland for customers in the United Kingdom.